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This web site crushedcore.com states the following, "Roll and Coil Straightening and Reconditioning Services." We noticed that the webpage also stated " We have been repairing your flattened and crushed cores since 1991! Roll Reconditioning and Resizing." It also said " The worlds best at repairing damaged rolls getting them back into production - RAM Services, Inc. We never take a day off! No hassles, no headaches. RAM Services travels to your facility. We will be at your facility when you need us. Our set up time is usually less than one hour and we are available 7 days a w." The header had crushed core as the highest ranking optimized keyword. It is followed by crushed core repair, crushed core straightening, and coil repair which isn't as ranked as highly as crushed core. The next words crushedcore.com used was roll repair. roll resizing was included but might not be understood by web crawlers.